The Complete Clarkson: Every Jeremy Clarkson Sight in the Cotswolds

June 28, 2026

Diddly Squat, The Farmer's Dog, Hawkstone Brewery- and the ancient standing stone that started it all. Here's how to do every Clarkson sight in the Cotswolds in one day...



If you've watched Clarkson's Farm and found yourself thinking "I want to go there" - you're not alone. The show has done more for Cotswolds tourism than any travel guide in recent memory, and the good news is that all three of Jeremy's ventures are within about 25 minutes of each other by road.


The slightly less good news is that they're all extremely popular, queues are real, and arriving without a plan on a Saturday morning is a reliable way to spend most of your day in a car park.


Here's how to do it properly - starting, as all good Cotswolds days should, from Thatch & Throttle HQ...



  • Stop 0: The Hawk Stone


Before the farm shop, the pub, or the brewery, there's the thing that started it all - and almost nobody visits it.


The Hawk Stone is a Neolithic standing stone sitting in a field just north of the hamlet of Dean, about ten minutes from Thatch & Throttle. It's 2.6 metres tall, made from oolitic limestone, and has been standing here since the Stone Age. Local tradition has it that the cleft at the top was made by the chains of witches tied to the stone, and there's a concave hollow worn smooth over centuries by people rubbing it for luck.


Clarkson named Hawkstone Lager after this stone - it stands in the fields where the barley for his beer is grown. The ads he filmed here were subsequently banned by the Advertising Standards Authority (one for containing the phrase "f*** me, that's good", another for claiming the beer was better than Birmingham). Very Clarkson.


It's free, it's five minutes from the road, and it's the kind of thing you'd drive straight past without knowing it existed. Which makes it the perfect first stop.



  • Stop 1: Diddly Squat Farm Shop


From the Hawk Stone, it's a short drive to the farm shop itself outside Chadlington, just off the B4022 about two miles from Chipping Norton. It opens at 9:30am Wednesday to Sunday - go early, go on a weekday if you can, and know that the car park fills quickly on weekends.


The shop focuses on produce: Hawkstone beer, honey, jams, Bee Juice rum, Cow Juice vodka, and whatever's come off the farm that week. There's a café serving burgers and Hawkstone on tap, and the views across the 1,000-acre farm are genuinely spectacular.


Worth knowing: the shop primarily sells produce rather than merchandise. For Diddly Squat branded clothing and gifts, the Grand Tour tent at The Farmer's Dog is better stocked. And while you're unlikely to see Clarkson himself, Kaleb Cooper - who grew up in Chadlington and by his own admission rarely travels further than Banbury - is a more realistic sighting.



  • Stop 2: The Farmer's Dog


About nine miles south, just off the A40 at the Asthall Barrow roundabout near Burford, sits Clarkson's pub. Opened in August 2024 in a former 15th-century barn that had been abandoned for years, The Farmer's Dog serves nothing that wasn't grown or reared in the UK. No black pepper, no avocado, no Coca-Cola. Hawkstone on tap, sausages of the day, steak pie, and a Sunday roast that sells out regularly.


The restaurant requires advance booking - tables are released a month at a time and go fast. The bar and outdoor Farmer's Puppy tent are walk-in. The on-site Diddly Squat shop is the place for merchandise. Closed Mondays.


One detail Clarkson's Farm fans will appreciate: the field used for overflow parking charges £2, which goes directly to the local farmer whose land it is. Very on-brand.



  • Stop 3: Hawkstone Brewery


About 25 minutes from The Farmer's Dog, just outside Bourton-on-the-Water on the Stow Road, is where the lager named after that standing stone in Dean actually gets made. Originally the Cotswold Brew Co, founded in 2005 by Rick and Emma Keene, it was rebranded as Hawkstone in 2022 after Clarkson invested and his face appeared on the side of a very large barn. The mural of Clarkson and Kaleb is enormous and absolutely worth a photograph.


Brewery tours run to around two hours and cost approximately £24 per person - book ahead. They cover the full brewing process and include generous sampling of the lager, cider and spirits. The on-site Hawkstone Arms bar is open without booking and serves pints alongside food from pop-up kitchens.




How Moggi fits into all of this


Moggi doesn't run on Hawkstone. But as it happens, all four Clarkson sites - including the Hawk Stone - sit neatly on a loop that starts and ends right here in Finstock.


The route takes you past Dean to the Hawk Stone first, then out to Diddly Squat near Chadlington, south through the Windrush valley to The Farmer's Dog near Burford, and north to Bourton-on-the-Water for the brewery before looping home through some of the best driving country in West Oxfordshire.


The fact that The Farmer's Dog sits next to Asthall - where the Mitford sisters grew up, and which features on our Hidden Villages route -  is either a coincidence or evidence that this corner of the Cotswolds is simply very good at having things worth stopping for.


Our full 'Complete Clarkson' will be sent alongside a my 'Complete Cotswolds' guide for any customisations before your day hiring Moggi!



Click here to reserve your day :)


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